Student Agency Campaign | Print, OOH, Publication Design
Context
Student agency projects developed through Live Oak Communications, Elon University’s student-run strategic communications agency.
My Role
Faculty Creative Advisor. I guided students through concept development, print planning, production constraints, and client delivery while students executed creative direction and design.
Production Focus
Print advertising, point-of-sale materials, publication design, outdoor media, and brand systems developed with attention to format, budget, and real-world production considerations (press-ready files, vendor specs, and proofing workflows).
In Spring 2020, I assumed the role of Faculty Creative Advisor for Live Oak Communications, a student-run agency at Elon University. The agency serves local and regional clients across retail, hospitality, nonprofit, and service industries. Each semester, student teams manage multiple client accounts while developing professional workflows and production-ready deliverables.
Initial Materials
The client’s previous advertising lacked brand consistency and production cohesion, limiting recognition across formats.
Campaign Concepts
Students developed multiple campaign concepts exploring lifestyle positioning, time-saving benefits, and emotional appeal before selecting a final strategic direction.
Student campaign awarded Silver ADDY (American Advertising Awards), developed through Live Oak Communications under my faculty mentorship.
Outcomes
The campaign led to continued client engagement and provided students with portfolio-ready print and outdoor executions.