The Brief: A nationally renowned client has come to you requesting your expertise in developing the branding and identity for an international event/festival. You have been asked to develop the collateral materials for the event. The contact has hired you to create a brand book that contains a system of brand elements and artifacts including brand name, logo, brand elements, poster design, swag design, and more...
Objectives: Students design a brand identity from scratch including marketing materials and brand development. Students create a cohesive collection of brand collateral that identifies the brand position and showcases brand differentiation. Students also develop a UVP [Unique Value Proposition] for the brand.
Blossom Fest
Flip Forward Festival
Nordic Grand Prix
Farmer's Market
Free Cycle Festival
World Blindness Summit
Milan Fashion Week
One Dublin One Book
Minds of Tomorrow Festival
