Students were asked to generate a concept for a business that would appeal to their peers. They worked on logos for that business using a one-letter technique and then built advertising for the business. Here is one outstanding example.
Per student, "Unbubble is a concept for a travel agency that helps college students escape the bubble of their campus and explore the area they have moved to. I developed a brandmark from 120 thumbnail sketches of the letter U, and created a lockup with custom type. The brand colors represent optimism, confidence, energy, and the spirit of adventure. This logo received a Bronze ADDY from AAF Triangle, as well as 2nd Place in Logo Design at the Southeast Colloquium Creative Contest."
Grove "Nothing but Natural" Social Media Campaign
INTRO TO LOGO DESIGN
In an Introduction to Visual Communication course, students were asked to generate logos. They were tasked with combining an animal with either a coffee shop or a restaurant. This is one example. Notice that students were required to do multiple versions of thumbnails and understand the need for versatility. They were required for the logo to work reversed out and in black & white.
